Introducing... Love Me Liquid Lipcolour

Liquid lipcolour lovers, this one’s for you!

They strike the perfect balance of a creamy balm with the high-impact look of a Lipstick, so there’s no surprise that liquid lip colours are a firm favourite amongst lip devotees. And they’re not only for those who love a bold lip – they look equally as effective in neutral hues, too.

Whilst there are currently M·A·C formulas available in a range of textures and finishes (such as the soft, blurred like look that Powder Kiss Liquid Lipcolour provides, or the long-lasting, velvety matte finish of the cult Retro Matte Liquid Lipcolour), M·A·C’s latest liquid lipstick to join the lip line-up is none other than Love Me Liquid Lipcolour.

For those who are already fans of Love Me Lipstick, which contains nourishing argan oil and offers both colour and care, the new Love Me Liquid Lipcolour follows suit. It’s the very first M·A·C liquid lip colour that gives a soft, satin-like finish to your pout; the non-drying formula is super-comfortable, thanks to conditioning ingredients like shea butter, Argan oil and emollients that work together to deliver an instant dose of moisture that lasts throughout the day.

The formula is also full-coverage and long-lasting, boasting 12 hours of wear time and promises to not flake or feather for a sophisticated, eye-catching finish. The innovative new applicator also comes with an angled tip and bendable wand head, which moves and bends with the natural shape of your lips, helping to create a crisp, precise finish.

Grouped into four colour families, there are an array of shades on offer, including pink and nudes, bold reds, lilacs and purple, as well as variations on classic orange.