30 YEARS OF GIVING BACK!

PUT YOUR MONEY

WHERE YOUR MOUTH IS

Help us raise the next half-billion dollars
to care for, protect or feed those in need – one
Lipstick at a time!

MORE COLOURS.
MORE CAUSES.

M·A·C VIVA GLAM has expanded its mission to support gender, sexual, racial and environmental equality – now in FOUR impactful shades of M·A·Cximal Silky Matte Lipstick.

MEET THE NEW
VIVA GLAM GIRLS

Pop sensation
Kim Petras regularly uses her global platform to advocate for the LGBTQIA+ community and M·A·C VIVA GLAM partners like the
Trevor Project.

Singer, actress, songwriter and producer Danna is passionate about women’s equality and uses her voice to support underserved communities around
the globe.

YEARLY IMPACT REPORT

DID YOU KNOW... M·A·C VIVA
GLAM HELPS
1+ MILLION PEOPLE
GLOBALLY EACH YEAR?

30 years and 19+ million lives changed later, M·A·C VIVA GLAM remains committed to caring for, protecting and feeding those in need – one Lipstick at a time. Learn more about how your purchase is making an impact around the globe – and right here at home.

YOU HAVE THE POWER TO SUPPORT
OUR CHARITABLE PARTNERS

1 VIVA GLAM LIPSTICK

AT A TIME

HETRICK-MARTIN INSTITUTE
(NYC)

GRASSROOT SOCCER
(SOUTH AMERICA)

PLASTICS FOR CHANGE
(INDIA)

30 YEARS OF
GIVING A GLAM!

SEE OUR HISTORY

The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.