Every cent of Kim Petras's new limited-edition Lipglass Air Non-Sticky Gloss gets donated to support healthy futures and equal rights for all.
92+ COUNTRIES IMPACTED
VIVA KIMMITMENT!
Help us raise the next half-billion dollars
to support gender, sexual, racial and
environmental equality – one Lipstick
(or Lipglass!) at a time.
YEARLY IMPACT REPORT
DID YOU KNOW... VIVA GLAM HAS
RAISED MORE FOR CHARITY THAN
ANY OTHER PHILANTHROPIC
BEAUTY CAMPAIGN?
Learn more about how your purchase is making an impact around the globe – and right here at home.
CHAMPIONING RACIAL EQUALITY
M·A·C VIVA GLAM builds on our long-standing conviction of representation, inclusion and equity for All Ages, All Races, All Genders by advocating for change and providing resources that advance racial justice.
SUPPORTING SEXUAL EQUALITY
M·A·C VIVA GLAM partners with local organizations to eliminate sexual stigmas and provide resources that promote healthy and happy futures for all.
EMPOWERING GENDER EQUALITY
M·A·C VIVA GLAM advocates for the rights of all people to have autonomy over their own bodies so they can live fully as their most authentic selves.
PROMOTING ENVIRONMENTAL EQUALITY
M·A·C VIVA GLAM pledges to do good for the planet by supporting organizations advancing environmental sustainability.
YOU HAVE THE POWER TO SUPPORT
OUR CHARITABLE PARTNERS
1 VIVA GLAM LIPSTICK
(OR LIPGLASS!) AT A TIME
1 VIVA GLAM LIPSTICK PROVIDES
2 FULL DAYS OF MEALS TO A YOUNG PERSON.
HETRICK-MARTIN INSTITUTE (NYC)
1 VIVA GLAM LIPSTICK PROVIDES
A FULL YEAR WORTH OF SCHOOL SUPPLIES
TO A CHILD IN NEED.
GRASSROOT SOCCER
(SOUTH AMERICA)
1 VIVA GLAM LIPSTICK REMOVES
16,286 PLASTIC WATER BOTTLES
FROM OUR PLANET.
PLASTICS FOR CHANGE
(INDIA)
VIVA GLAM TIMELINE
