STROBE INTO THE FUTURE
WITH THE ULTRA VIOLET
MAKEUP TREND

May 28, 2025 by Amanda Etkind

Y2K obsessed? Wait until you meet Y3K. We’re strobing into the future this month with holographic flashes of cool-toned purples and blues. Sparked by UV light and the 2025 colour of the year: Future Dusk, the Ultra Violet trend features hues that straddle the line between a deep blue and rich purple.

With cool tones front and centre this season, the Ultra Violet trend has stolen the spotlight. “Everything was gold and warm - and now, everything's going very cool,” says Alexandra French, Makeup Artist.

We’ve seen shades of cool-toned purples and blues on the It girls of the moment. Now, we have the perfect pearlescent products to help you create this look including our NEW Strobe Beam Liquid Blush in Magic Aura and Strobe Cream in UVlite. “Cool tones are coming back around and these products are perfect for that,” says French. “They include more of a purply pink cool highlighter colour with a cool-toned purple blush.”

SHOP THE ULTRA VIOLET TREND SET

NEW

NEW

ADD ::count:: ITEMS TO BAG FOR $::price::

Get an Ultra Violet look with Strobe Beam Liquid Blush in Magic Aura and Strobe Cream in UVlite.

HOW TO GET THE
ULTRA VIOLET LOOK

LOOK 1: Beam into a new dimension bathed in holographic flashes of purple and blue.

Tap Strobe Beam Liquid Blush in Magic Aura onto lips and cheeks.
Dab Strobe Cream in UVlite onto the high points of the face, including the Cupid’s bow, brow bones, cheekbones and ears.
Enhance the highlights on the lids and inner corners of eyes with Dazzleshadow Liquid in Diamond Crumbles.

Strobe Liquid Blush

$48.00

An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.

(12)

Strobe Cream

$70.00

A two-in-one moisturizer and highlighter that boosts the look of full skin and illuminates with iridescent particles.

(1)

Dazzleshadow Liquid

$47.00

An ultra-shiny liquid eye shadow that glides across lids for a wash of brilliant colour that keeps its splendour.

Alex gleams into the future with Strobe Beam Liquid Blush in Magic Aura.

Strobe Liquid Blush

$48.00

An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.

Strobe Beam Liquid Blush in Magic Aura delivers a deep lavender colour with iridescent pearlescent particles.

Strobe Liquid Blush

$48.00

An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.

LOOK 2: Flash into tomorrow with glimmers of holographic purple on cheeks, lids and lips.

Dab Strobe Beam Liquid Blush in Magic Aura onto cheeks, bringing it up toward the temples. Tap any excess product onto lips for a stained effect.
Tap Strobe Cream in UVlite onto cheeks and the high points of the face, including the Cupid’s bow to add a highlight to skin.
Sweep Powder Kiss Soft Matte Eye Shadow in Such A Tulle onto lids, then accent the inner corners and lash lines with Dazzleshadow Liquid in Diamond Crumbles.

Strobe Liquid Blush

$48.00

An iridescent liquid blush with sheer, buildable coverage in Artist-developed shades to strobe, sculpt, shape and underpaint for personalized payoff.

(12)

Strobe Cream

$70.00

A two-in-one moisturizer and highlighter that boosts the look of full skin and illuminates with iridescent particles.