DRESS LIPS + EYES IN
DOUBLE DENIM
August 1, 2025 by Lindsay Bishop
Inspired by our Canadian roots, we’re proving boyfriend-jean blue is the new neutral by dressing eyes and lips in Double Denim. “Bright electric chromes meet muted pastels in this editorial yet wearable look,” says Alexandra French, Makeup Artist. “I chose blues on different scales – warm, cool, green – for exciting colour combos that mimic the ways in which we mix denim clothing.” Unexpected? Yes. Achievable? Also, yes. Ready to try the Canadian tuxedo of makeup trends on for size?
Our new mascara staple is the ultimate must-have for elevating your everyday look with an on-trend edge. “Usually, with colourful mascara you have to put a white primer down for it to pop…but this new vivid blue shade does it all in one swipe. It’s flattering without it being in your face. It makes you do a double take…and the pigment is great.”
Slip into a double serving of our best-selling frosty-blue hue with Eye Shadow in Tilt on lids and M·A·Cximal Sleek Satin Lipstick in Tilted Denim on lips to complete your outfit.
Our new mascara staple is the ultimate must-have for elevating your everyday look with an on-trend edge. “Usually, with colourful mascara you have to put a white primer down for it to pop…but this new vivid blue shade does it all in one swipe. It’s flattering without it being in your face. It makes you do a double take…and the pigment is great.”
Slip into a double serving of our best-selling frosty-blue hue with Eye Shadow in Tilt on lids and M·A·Cximal Sleek Satin Lipstick in Tilted Denim on lips to complete your outfit.
Eye Shadow
$35.00
A saturated pressed powder eye shadow in four textures featuring even more pigment-packed payoff.
MACXIMAL SLEEK SATIN LIPSTICK
$40.00
A sleek satin lipstick with full-coverage, pigment-rich colour in a comfortable formula that hydrates lips for eight hours.
SHOP DOUBLE DENIM
MUST-HAVES
Your go-to wardrobe staple makes the ultimate fashion statement with cool-toned blues and boyfriend-jean blues for eyes and lips.
GET-THE-LOOK STEPS
HOW TO GET DOUBLE DENIM MAKEUP
- Line and fill lips with Lip Pencil in Root For Me!.
- Make lips pop by blotting the centre with M·A·Cximal Sleek Satin Lipstick in Tilted Denim.
- Shade lids and line lower lash lines with a light wash of Eye Shadow in Tilt.
- Define lashes for a wispy, fanned-out flare with M·A·CStack Elevated Mascara in Denim Stack.
Lip Pencil
$40.00
An ultra-precise lip liner in a wide range of creamy shades designed for shaping, lining or filing in lips.
MACXIMAL SLEEK SATIN LIPSTICK
$40.00
A sleek satin lipstick with full-coverage, pigment-rich colour in a comfortable formula that hydrates lips for eight hours.
Eye Shadow
$35.00
A saturated pressed powder eye shadow in four textures featuring even more pigment-packed payoff.
M·A·CStack Elevated Mascara
$57.00
A mascara that delivers +165% instant lashes lift* for 36 hours of lifted, volumized and wispy lashes.
Kiss lips with a pop of M·A·Cximal Sleek Satin Lipstick in Tilted Denim.
MACXIMAL SLEEK SATIN LIPSTICK
$40.00
A sleek satin lipstick with full-coverage, pigment-rich colour in a comfortable formula that hydrates lips for eight hours.
Good jeans look great on the eyes with M·A·CStack Elevated Mascara.
M·A·CStack Elevated Mascara
$57.00
A mascara that delivers +165% instant lashes lift* for 36 hours of lifted, volumized and wispy lashes.
