Tell Me More About M·A·C’s recycling initiative Back To M·A·C

ICYMI, we have a recycling initiative for your #empties (and you get FREE makeup if you participate)

Reduce your footprint and recycle your old M·A·C packaging!

In a time when recycling is more important than ever, we’re all taking more and more steps to minimise our carbon footprint. One of the areas where you might be more concerned with waste is your beauty products, and if you’re a vast consumer of makeup (and M·A·C in particular), you might be wondering what you can do with your old and used M·A·C makeup containers and tubes. There’ll likely be more than a few empties lying around, or you might be scraping out those tiny swatches of Velvet Teddy left in the tube before it’s nearly finished. Rather than throwing your empties out or putting them in your regular recycling bin (remember they won’t be considered recyclable material), M·A·C has its own dedicated recycling initiative you can be part of aptly titled Back to M·A·C.

So what does Back to M·A·C involve exactly? You don’t have to do any leg work at all, other than hold onto your glass or plastic packaging you just need to make a visit to any M·A·C free-standing store or counter. You’ll receive a card to get stamped with each product, and upon returning six (6) items, you will receive a FREE* M·A·C Lipstick of your choosing, as our way of saying a (huge) thank you.

There are a few restrictions, however. Whether you shop online or instore, no additional packaging such as boxes, wrapping or bags can be returned – we instead encourage you to include these in your own home recycling where suitable. Samples or trial-sized containers are also unable to be returned, as are makeup tools, sponges or brushes. For more information on what can and can’t be recycled, click here.

You’re probably wondering what happens to the containers once you bring them back. Each of the returned M·A·C product is then sent on to our recycling partner Close The Loop. M·A·C have worked with Close The Loop in Australia for nearly a decade, and in the last 12 months alone have processed 24,000kg (that’s 24 tonnes) of old product. When it arrives at the facility, it is weighed and then put through an extensive sorting process where the empties are then turned into the following:

• Asphalt
• Cement
• Shredded and combined with other plastics to be used in the manufacture of new products that contain other recycled material
• Any residual or mixed materials that can’t be separated are then sent to waste energy

Globally and at M·A·C HQ in Australia, we are continuing to look at alternative means of waste disposal and are as conscious about environmental issues as we know you are. We also use minimal packaging and recycled paper to paperboard packaging in our offices, manufacturing and distribution facilities – and we turn to vegetable-based inks whenever we can.

*Complimentary lipsticks limited to those with a retail price of $30, and excludes all those from limited life or Viva Glam collections. Customers will be notified if any shades are out of stock. Since 100% of the retail selling proceeds of Viva Glam Lipstick is provided to organisations that help people living with HIV/AIDS, these colours are excluded from this program.